Rector of the Romanian-American University since 2020, Prof. Costel Negricea has over two decades of experience in academia, management and marketing consultancy. A full professor of Marketing, he earned his PhD in 2010 and his Habilitation in 2019. As Rector, he has modernized the university’s academic offer, strengthened its international partnerships, and advanced quality assurance by aligning institutional processes with national and European higher education standards while promoting stakeholder engagement. His academic expertise includes strategic and digital marketing, marketing research, consumer behavior, as well as academic and educational management. He is the author or co-author of over 100 scientific publications and contributor to numerous research projects.